Everything You Need to Know About Social Media Management as a Career

A Complete Guide to the Social Media Manager Job: Roles, Salary & Hours  

what is a Social Media Manager:

A social media manager is responsible for managing a company's online presence and engagement on social media platforms. This includes creating original content,developing strategies to build an audience   and engaging with followers . They essentially act as the voice of the brand on social media ,aiming to build community and loyalty.

Duties Of a Social Media Manager:

1. Developing Social Media Strategy:

• Creating platform-specific strategies (Facebook, Instagram, X/Twitter, LinkedIn, etc.)

• Aligning campaigns with brand goals and target audience

• Planning content calendars and posting schedules

2. Content Creation & Management:

• Designing and writing engaging content: posts, videos, reels, stories, carousels

• Using tools like Canva, Photoshop, or Illustrator for visuals

• Curating relevant third-party content to share with followers

3. Platform Management:

• Publishing posts across all active platforms

• Monitoring accounts daily to ensure smooth operation

• Optimizing social media profiles and bios for better visibility

4. Audience Engagement:

• Responding to comments, direct messages, and mentions

• Managing online communities and building relationships with followers

• Handling criticism and negative feedback professionally

5. Analytics & Performance Reporting:

• Tracking performance metrics: engagement, reach, growth, and conversions

• Generating monthly/weekly reports with insights and improvement plans

• Using tools like Meta Insights, Google Analytics, or Hoot-suite

6. Paid Ad Management (Optional/Advanced):

• Running social media ad campaigns (Facebook Ads, Instagram Ads, etc.)

• Setting up targeting, budgeting, and A/B testing

• Monitoring ad performance and optimizing for better ROI

7. Collaborations & Partnerships:

• Coordinating with graphic designers, video editors, and content teams

• Managing influencer collaborations or affiliate marketing

• Aligning campaigns across departments for consistency

8. Trend Monitoring & Innovation:

• Keeping up with trends, hashtags, algorithm changes, and user behaviour

• Applying creative tactics to boost engagement and visibility

• Jumping on real-time trends for viral opportunities

Working Hours of a Social Media Manager:

A social media manager typically works 5-9 hours daily and weekly working hours are 40-50 hours.

Longer hours may be needed during intense periods like campaign rollouts or when responding to an issue.

Salary of a Social Media Manager:

An experienced social media manager monthly salary ranges from $5,833 to $8,333 and annual salary ranges from $70,000 to $100,000 . This profession is very profitable and you not need to go any where you can do remote job from your home.